Graphic Design Projects
The United Church
My freelancing work for the United Church of Canandaigua has been ongoing for over seven years. Most recently, I created a new logo, which was inspired by the colors and design of the 100-year-old stained glass windows in the Sanctuary. I am also consulting on their new website for layouts and designs. In the past, I’ve created various marketing materials such as an extensive celebratory concert program book, advertisements, event posters, and retreat booklet covers.
Senior Capstone: GLO Abroad
During my senior year at Daemen University, I created a fictitious company called, GLO Abroad, for my final capstone project. I designed all the branding materials such as the logo, an extensive program booklet, poster, letterhead, and clothing. GLO stands for Global Learning Opportunities, a travel abroad company specifically designed for college students to earn their service learning credits. The goal of my company was to create a rewarding and unique experience for students by combining volunteerism with studying in a foreign country.
Rebranding Project: Pino's Sandwiches
For a college assignment, I updated the branding of Pino's Sandwiches, an actual café that I frequented when I was studying abroad in Florence, Italy. The café's current brand seemed outdated and not representative of the friendly atmosphere. I used a color palette that matched their relaxing and inviting environment. The new background of the logo I created has the texture of a wooden plate similar to that used at Pino's.
Other Freelancing Work
A variety of organizations and individuals have hired me to create colorful and engaging materials to promote their businesses, brands, or events. A few have included: event ads for the Rochester Philharmonic Orchestra’s program booklet, several very large posters for the Canandaigua LakeMusic Festival, wedding stationery for brides, and a new logo for an entrepreneur.